Jun 27, 2024
In this episode, host Diego and farmer Alec welcome Chaz Daughtry of Sweetwater Farms in Houston, Texas to the show to talk about selling to chefs, dealing with crop planning, and selling to multiple markets. Chaz also shares his experience building a value-added shelf-stable brand that works in parallel with the...
Jun 21, 2024
In this episode, Diego and Alec break down Farmer Alec’s second farmer’s market of the season: the difference in the crowd of marketgoers between the first and second weeks, the adjustments Farmer Alec made in his products and bundles, and the sales he made that week. They also dive into his product offering in the...
Jun 14, 2024
In this episode, Diego and Alec do a post-mortem of farmer Alec’s first farmer’s market of the season. They talk about the struggle of deciding how much product to harvest, as well as the unexpected amount of work that goes into last-minute prep for the market. Alec also walks us through how the market flowed, how...
Jun 7, 2024
In this episode, Diego and Alec dive into the practical side of managing life around running a farm business. They talk about the mental and physical load of running a business without spreading yourself too thin: when are tasks too big that you should say no? When should you double down on your niche to hit...
Jun 3, 2024
Jill Duncan introduces her small-scale urban farm, Loving Roots Urban Farm, located in Ferguson, Missouri. Operating on just an eighth of an acre, Jill discusses the practices she uses, such as no-till farming and focusing on high-value, quick-growing crops like salad mixes and cherry tomatoes.
Despite the limited...