May 31, 2024
In this episode, Farmer Alec is days away from his first farmers market, and he and Diego talk about the steps he’s taking to make sure he’s ready for it—from gauging how much product he should bring to market, to setting up his market booth, to managing the logistics of selling produce without cold storage, to...
May 24, 2024
In this episode, Diego and Alec talk about what Farmer Alec is doing to prepare for Crop Culture Farm’s first farmers market of the season—from sending in applications to visualizing and laying out the displays to thinking about signages and slogans to put up on their stand. Afterward, Alec and Diego have an...
May 17, 2024
In this episode, Diego and Alec talk about one business lesson Alec learned from his previous entrepreneurial endeavor: the importance of knowing your operating costs and your margins and staying true to the price you need to charge to keep the business running. Farmer Alec also shares an account of how he learned that...
May 10, 2024
In this episode, Diego and Alec step away from the field and dive into the business aspect of running a farm, zeroing in on admin work like bookkeeping, expense tracking, tax management, and even software tools. They also touch on crop planning, sales outlets, and leveraging personal connections for sales. Lastly, Diego...
May 3, 2024
In this episode, Diego and Alec delve into the winding journey of entrepreneurship. They touch on the excitement around starting a new business and the burnout that comes with crunching the startup phase. They also talk about Alec’s thoughts on the mental load of entrepreneurship, his hopes and expectations for the...